Questions and answers

Usually you don't need to spend more - you need to stop spending badly. Phanes checks your account every day and shows where the budget isn't working: irrelevant search terms, fatigued creatives, ad sets with no results, ads bidding against each other. It puts a price on each item and prepares the fix. The money you recover goes where the data shows sales or leads - Phanes suggests which campaigns deserve a bigger budget and by how much.

A manual account review - search terms, placements, creatives, budgets - usually takes several hours a week per account. Phanes does it every day on its own and brings you ready decisions: instead of hunting for problems, you review a list of proposals and click "Approve". Sudden changes (cost spikes, halted delivery, a rejected ad) reach you within minutes, not with the invoice. In practice, running an account comes down to a short review of proposals.

Yes. The Phanes builder walks you through the objective, audience, budget and creative, and fills in the settings you don't know from your account data and paid-ads expert practice. You see a full preview before publishing. The campaign is created as a draft ready to launch - you switch it on with one click whenever you decide it's ready.

No. Phanes translates numbers into decisions: instead of tables you get a sentence like "this ad set spent $310 with no sales - pause it" and a button. It checks your analytics itself - GA4, GTM and on-page scripts - and when something is wrong, it tells you what and how to fix it. If you want to go deeper, every proposal comes with its data and the rule it follows from.

Yes - Phanes is built to guide you by the hand. You start by connecting an account (Google or Meta login, nothing to install). The audit shows what to fix first, and the builder and ready proposals do the rest. Nothing happens by accident: every change has a preview and waits for your approval, and the Help Center walks you through step by step. Experienced specialists, in turn, gain time and a second pair of eyes that doesn't miss the details.

A standard chat receives numbers, interprets them from scratch and often improvises - a little differently every time. Phanes is not a chat. At its heart is an expert engine built for Meta Ads and Google Ads: hundreds of coded rules from paid-ads expert practice, thresholds calculated on your data, and a catalogue of theses the engine checks daily on every connected account. On top of that sits a learning layer: every proposal becomes a hypothesis with a predicted outcome, is settled against the real effect a few weeks later, and correct and incorrect predictions raise or lower the confidence of the rules. Phanes learns from results, not opinions - and gets better every day. Everything is computed deterministically and auditably: the same data gives the same answer, and every card cites the rule and the numbers behind it. The language model has one job: turning the engine's finished conclusions into readable sentences. That is done by our own model running on Phanes's own infrastructure - your data never goes to external AI providers.

Yes. By default, every change requires reviewing a preview and clicking "Approve", and new campaigns are created as drafts ready to launch. Automated care (Full Care) is something you switch on yourself in the PRO plan, and even then Phanes operates strictly within the spend cap you set.

In GA4, Phanes checks the key event setup, whether purchase transactions arrive with their value, and attribution consistency. In GTM it analyses the exported container: it detects conversions firing on a plain pageview, duplicate tags and a missing Conversion Linker. On your pages it verifies that the scripts are present and working.

Freelance adds GA4, Search Console and the Performance Max module. PRO adds automated care (Full Care), a chat for giving instructions, ChatGPT ads, an account comparison tool, and higher included limits for accounts and users.

For agencies, media houses and networks managing dozens of ad accounts. It includes all PRO features, scaled up to 40 accounts and 10 user seats in the base price.

Yes. Access credentials and statistics are stored in an encrypted PostgreSQL database, isolated per client. Access keys are encrypted with AES-256-GCM and never appear in system logs or API responses.